Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages Limited, today opened the doors to the first Starbucks store in India. This flagship store is located at the historic Elphinstone Building, Horniman Circle, Mumbai and marks the brand's debut in India.
Tata Starbucks Limited will also launch two more stores in the next week at Oberoi Mall and the Taj Mahal Palace Annexe in Mumbai.
"We are proud to enter the India market with Tata Global Beverages, a global company that shares many of the same values that Starbucks was founded on more than 40 years ago," said Howard Schultz, chairman, president and CEO, Starbucks Coffee Company. "Our first flagship store in Mumbai is an amazing celebration of great coffee, rich Indian heritage and community. Together, our two companies are bringing an unparalleled experience to India customers. We are investing for the long-term and see great potential for accelerated growth in India."
In addition to Starbucks' signature offerings, the new location will also feature Indian Espresso Roast, sourced locally through an agreement with Tata Coffee. The Indian Espresso Roast will be a hallmark feature of all Starbucks stores in the market. As part of the agreement, Starbucks and Tata Coffee Limited will work toward developing and improving the profile of Indian-grown arabica coffees around the world by elevating the stature of Indian coffee, as well as through sustainable practices and advanced agronomy solutions.
"This is a historic moment for Tata Global Beverages and Starbucks," said R K Krishnakumar, vice chairman, Tata Global Beverages. "Both companies have a history of delivering product innovation and the highest quality experience to customers around the globe. We are delighted to come together today and transform the coffee experience for consumers across India, while providing a community gathering place to connect with family and friends."
According to a company release, the new store is designed to reflect Starbucks coffee heritage and embrace the local culture, with the artifacts, Indian teakwood furniture, floor design and interiors created by local craftsmen and artists.
In addition to its coffee and espresso offerings, the store will also offer Tata Tazo and Himalayan mineral water and 42 food items such as Western staples and locally relevant offerings like the Elaichi Mawa Croissant, Murg Tikka Panini and Tandoori Paneer Roll.
The joint venture, through an initial financial commitment, will work to support "Swastha," a school for children with special needs (in partnership with the Coorg Foundation). Additionally, Tata Starbucks Limited will work on initiatives including the promotion of responsible agronomy practices and training of local farmers, technicians and agronomists to improve their coffee-growing and milling skills. Tata Starbucks Limited will also be developing a cultural hub in Horniman Circle where local artists can come together.
Tata Global Beverages Limited and Starbucks Coffee Company announced the strategic joint venture partnership in January 2012.
Read more about franchising and growth.