This brief comes from Denise Lee Yohn, who is one of the keynote speakers at the 7th Annual Fast Casual Executive Summit.
Wired magazine recently reported on a new restaurant concept that aims "not just to build a radically sustainable, healthy brand of fast food...[but] to transform the way the world produces organic ingredients, doing for responsibly grown meat and veggies what McDonald's did for factory-farmed beef." Who would claim such lofty aspirations? A former president and chief operating officer of the venerable hamburger chain. Here's my briefing on his concept, LYFE Kitchen.
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Denise Lee Yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. World-class brands including Sony, Frito-Lay, Burger King, and Nautica have called on Denise, a brand-building expert, speaker, and writer. Denise will be a keynote speaker at the 7th Annual Fast Casual Executive Summit, Oct. 21-23, in San Diego. Register now. |
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