On July 23, Einstein Bros Bagels is launching the "I Could Have Been a Contender" Olympics-themed Facebook contest.

The contest encourages fans to upload current or childhood photos depicting themselves participating in various sporting events, coupled with a creative caption.

Facebook fans will then vote on the best photo and caption throughout the course of the contest which runs through Aug. 12. The photo and caption with the most votes, determined by a judging panel, will be the winner of the Grand Prize tablet. Five runners up will also win coupons for Free Bagels for a Year.

The Summer Olympic Games kick off July 27 in London.

Read more about social media marketing.

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