Starbucks Coffee Company has announced several leadership changes to accelerate its innovation and growth. The company announced the following leadership moves as it further strengthens its three-region operating model:

Lucy Lee Helm was named executive vice president, general counsel and secretary. Helm has been a partner (employee) at Starbucks for more than 12 years and her appointment as executive vice president, general counsel and secretary comes after serving as interim general counsel since April of 2012. She will lead the Law & Corporate Affairs (L&CA) department, support the Starbucks Board of Directors and serve as a member of the company's senior leadership team.

Arthur Rubinfeld was named chief creative officer and president, Global Development and Evolution Fresh Retail. Rubinfeld will expand his role to chief creative officer and president, Global Development and Evolution Fresh Retail. In addition to continuing to lead strategic store site selection and design, he will be responsible for developing and integrating a dynamic brand experience for Starbucks customers around the world. Rubinfeld, who was responsible for the design of the company's first Evolution Fresh juice store which opened in March in Bellevue, Wash., also will continue to lead the Evolution Fresh retail store strategy. Rubinfeld initially joined Starbucks in 1992, spending 10 years growing Starbucks retail presence from 100 stores to 4,000 stores around the world. He returned to Starbucks in 2008 to lead global store development.

Annie Young-Scrivner was named executive vice president and president, Starbucks Canada. Young-Scrivner will be based at Starbucks Canada's Toronto Support Center, where she will bring more than 20 years of innovative marketing experience to this priority market. Young-Scrivner will assume her new role by the end of September -- the conclusion of the company's current fiscal year. She will report to Cliff Burrows, president, Americas and U.S. As Young-Scrivner focuses on leading and growing the Canadian market, Jeff Hansberry, president, Channel Development, will expand his responsibilities to include Tazo Tea, which will join the company's emerging brands portfolio along with Evolution Fresh and Seattle's Best Coffee.

Colin Moore was named senior vice president, Enterprise Optimization. Moore, who currently serves as senior vice president Starbucks Americas and president, Starbucks Canada, will transition to his newly created role as senior vice president, Enterprise Optimization. Over the past 10 years, he has led the Canadian team in building Starbucks' largest market outside the U.S. In his new role, Moore will report to chief financial officer Troy Alstead, where he will have responsibility for driving greater financial value creation as well as economic and operating efficiencies for the company worldwide. He will continue to be based in Toronto.

Craig Russell was named senior vice president, Global Coffee coinciding with the retirement of Dub Hay as senior vice president, Global Coffee Authority this November. Russell, who most recently served as senior vice president, U.S. Store Services, has been named senior vice president, Global Coffee. This move coincides with the announcement of Dub Hay's retirement in November as senior vice president, Global Coffee Authority, after nearly 10 years with Starbucks. In this expanded coffee leadership role, Russell will serve as the company voice and advocate for coffee and its business strategy. Russell, an 11-year partner, will report to Howard Schultz, chairman, president and CEO, and join the senior leadership team.

"As we continue to sharpen our focus and strengthen our three-region operating model, local relevancy and speed of decision making are two critical requirements we must deliver so that we can seize opportunities," Schultz said. "The leadership moves we announced today will enable us to more swiftly position ourselves for the exciting opportunities ahead while never losing sight of the fact that we are a global brand with a rich heritage in coffee, long-standing values, and the responsibility to use our scale for good."

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