A new study by Technomic unveils what millennials (ages 19-34) look for in their dining experiences.

According to the report, this demographic is generally confident, liberal, upbeat and open to change, and marketing to them can be a challenge.

The population tends to place value on attributes such as social responsibility, sustainability and local, organic, grass-fed, and hormone-free offerings. They foster emotional connections to brands and their loyalty stems beyond experience.

"Millennials visit restaurants more frequently than any other generation," said Darren Tristano, Technomic executive vice president. "Restaurant operators are making consistent efforts to track the purchasing habits of millennials and appeal to their unique need states. Success with today's millennial consumer will depend on making an emotional connection and setting expectations."

Technomic's new study, "Understanding the Foodservice Attitudes and Behaviors of Millennials," provides insights for suppliers and operators.

Additionally, Technomic's Consumer Restaurant Brand Metrics program provides chains with a scorecard to benchmark performance against their peers and track results over time. Among 50 dimensions evaluated by the program, millennials gave top marks to the following chains, by segment, on three valued attributes.

1. Social Responsibility: Acting in a way that is good for the environment, treating employees well.

  • In-N-Out Burger – QSR
  • McAlister's Deli – fast casual
  • Cracker Barrel Old Country Store – family-style
  • Logan's Roadhouse – casual dining

2. Food Quality: For millennials, food quality goes beyond taste and visual appeal to include the incorporation of sourcing elements such as grass-fed and free-range into their quality perception.

  • Jimmy John's Gourmet Sandwich Shop – QSR
  • McAlister's Deli – fast casual
  • Cracker Barrel Old Country Store – family-style
  • Red Lobster – casual dining

3. Supports local community activities: Makes charitable contributions, supports community organizations.

  • Chik-fil-A – QSR
  • Corner Bakery Cafe – fast casual
  • Bob Evans – family-style
  • Bonefish Grill – casual dining

Read more about trends and statistics.

Related Content

User Comments – Give us your opinion!
Products & Services

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Schoox

http://global.networldalliance.com/new/images/products/6549.png

6549/Schoox

PeopleMatter SCHEDULE™

http://global.networldalliance.com/new/images/products/4628.png

4628/PeopleMatter-SCHEDULE

GoHire

http://global.networldalliance.com/new/images/products/6547.png

6547/GoHire

Social

http://global.networldalliance.com/new/images/products/4761.png

4761/Social

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

Advanced Digital Signage Solutions

http://global.networldalliance.com/new/images/products/V_Family_150px.jpg

3955/Advanced-Digital-Signage-Solutions

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Media Kit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.