Report: Starbucks up to 42 million m-payment transactions

Starbucks has reached 42 million payments processed using its mobile payment app, Venture Beat reported yesterday. That impressive factoid is courtesy of Adam Brotman, Starbucks' chief digital officer. That's up from 26 million transactions just four months ago.

Even more revealing are Brotman's comments about future plans for mobile payments at the coffee company.

"You’re going to see us as a company that will push the envelope around mobile pay," Brotman told Venture Beat. “We want to innovate in that area before others catch up.”

Brotman said company CEO Howard Schultz saw a "seismic shift" in the way Starbucks interacts with its customers through digital and has made digital channels a priority at the company.

In other words, Starbucks doesn't see mobile payments as a gimmick but as a fundamental part of its customer strategy. (Venture Beat said it's one of 10 "core digital businesses" under its digital strategy umbrella.)

The only quibble we have with the Venture Beat article would be its description of the Starbucks app as "novel" and "new." Launched in January 2011, the app lost both its novelty and its newness right about the time it hit 1 million transactions, which would have been about a month after it launched.

For our complete coverage of Starbucks' mobile payments, click here.

For more stories like this, visit the Restaurant research center.

 

Related Content

User Comments – Give us your opinion!
Products & Services

Moffat Turbofan E35

http://global.networldalliance.com/new/images/products/6713.png

6713/Moffat-Turbofan-E35

LG 47WL10MS-B

http://global.networldalliance.com/new/images/products/6435.png

6435/LG-47WL10MS-B

Value Based Franchise Model

http://global.networldalliance.com/new/images/products/5581.png

5581/Value-Based-Franchise-Model

HA82-3G: 2×8 Dual HDMI Amplifier equipped with GPIO Control

http://global.networldalliance.com/new/images/products/6615.png

6615/HA82-3G-2-8-Dual-HDMI-Amplifier-equipped-with-GPIO-Control

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

HotSchedules

http://global.networldalliance.com/new/images/products/4917.png

4917/HotSchedules

Cloud Based Point of Sale

http://global.networldalliance.com/new/images/products/6045.png

6045/Cloud-Based-Point-of-Sale

Scala Advanced Analytics

http://global.networldalliance.com/new/images/products/6169.png

6169/Scala-Advanced-Analytics

Total-Custom Setup for Restaurants

http://global.networldalliance.com/new/images/products/6539.png

6539/Total-Custom-Setup-for-Restaurants

Thr!ve Point-of-Sale

http://global.networldalliance.com/new/images/products/6811.png

6811/Thr-ve-Point-of-Sale

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.