Baja Fresh Mexican Grill, operated by fast casual franchisor Fresh Enterprises LLC, which also operates La Salsa Mexican Grill and Canyons Burger, has announced that Chuck Rink has been appointed to the position of CEO. Rink will take over all responsibilities of David Kim, who has left the company, effective immediately. Rink has served as president of Fresh Enterprises LLC since January 2008 and will now carry the title of president and CEO.

As CEO, Rink will focus on improving the performance of the Baja Fresh brand by focusing on the importance of the customer experience in each and every restaurant and by improving the design and execution of the products served.

"While we recognize the challenges of our competitive environment, the brands have strong consumer recognition and are situated in today's most exciting restaurant business segment," Rink said. "I firmly believe the strengths of the brands we serve will enable us to succeed in improving the value of each customer experience, our franchise businesses and the overall company."

David Kim, who served as CEO of Baja Fresh beginning in November 2006, has left the company to pursue other personal interests.

Baja Fresh also announced the grand opening of its second location in Pleasanton, Calif. The 2,000-square-foot restaurant is owned and operated by Anil Ahuja, who has been in the restaurant industry for five years.

The new restaurant encompasses Baja Fresh's latest contemporary restaurant design through the use of natural wood, stone and warm colors, in addition to a more accommodating seating plan.

Read more about operations management.

Related Content

User Comments – Give us your opinion!
Products & Services

CCM Enterprise Software

http://global.networldalliance.com/new/images/products/4246.png

4246/CCM-Enterprise-Software

Macromatix

http://global.networldalliance.com/new/images/products/6545.png

6545/Macromatix

LG 55WS50BS-B

http://global.networldalliance.com/new/images/products/6423.png

6423/LG-55WS50BS-B

LG 42WS50MS-B

http://global.networldalliance.com/new/images/products/6441.png

6441/LG-42WS50MS-B

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

mynextep

http://global.networldalliance.com/new/images/products/5021.png

5021/mynextep

HA82-3R: 2×8 Dual HDMI Amplifier equipped with RS-232 Control

http://global.networldalliance.com/new/images/products/6613.png

6613/HA82-3R-2-8-Dual-HDMI-Amplifier-equipped-with-RS-232-Control

AV901HD 1x9 Component A/V Distribution Amplifier

http://global.networldalliance.com/new/images/products/4603.png

4603/AV901HD-1x9-Component-A-V-Distribution-Amplifier

LG 32LN541C

http://global.networldalliance.com/new/images/products/6459.png

6459/LG-32LN541C

Solutions

http://global.networldalliance.com/new/images/products/4551.png

4551/Solutions

Media Kit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.