Wingstop has been named the Official Wings Of The Los Angeles Dodgers and a Proud Sponsor Of The Los Angeles Angels. The sponsorship includes more than 60 Wingstop locations throughout Southern California, including restaurants in Los Angeles, Ventura, Riverside, San Bernardino and Orange Counties.
“Wings and sports are a perfect match. We’re excited to bring together wing fans and baseball fans and support the Dodgers and Angels this season,” said Danny Sonenshine, president of the Wingstop Southern California Advertising Association.
As part of the Dodgers “Official Wings” sponsorship, fans who sign up for “Dodgervision,” an in-game text program, receive a text for 5 free boneless wings with a regular seasoned fry or beverage purchase if the Dodgers hit a home run during the 6th inning at home games. The offer is good the following day.
The campaign will be supported with Fox Sports West TV spots, billboard ads, commercials on KLAC-AM radio and KTNQ-AM Spanish radio and in-stadium signage.
The Angels “Proud Sponsor” partnership will include a full page ad in the game program, in-stadium baseline signage, pre-game spots on Fox Sports West, and radio spots on KLAA-AM Angels Radio and KWKW-AM Spanish radio.
Wingstop has a strong history with professional sports. Wingstop Southern California is also the Official Wings Of The Los Angeles Lakers, and Wingstop was named the Official Wings Of The Dallas Cowboys and the Preferred Wings Of The Houston Texans in 2009. Hall of Fame quarterback and Fox sportscaster Troy Aikman has been the company’s spokesman since 2003 and joined the Wingstop board of directors in 2011.
Wingstop opened its first Los Angeles location in 2002 and has grown to more than 60 stores in the Southern California area and 100-plus stores in the state. More information is available at Facebook.com/WingstopSoCal.
Read more about marketing, branding and promotions.
User Comments