Top 100: Qdoba Mexican Grill No. 26

Top 100: Qdoba Mexican Grill No. 26
Tags: Top 100
January 25, 2012

26. Qdoba Mexican Grill

Wheat Ridge, Colo. / No. of units: 500+

We may look back on 2010 as the year of brand differentiation, with countless concepts reinvesting in image overhauls. Qdoba Mexican Grill’s evolution strategy included new design elements created by WD Partners, a pre-menu “combi” board at the beginning of the queue, new ceiling décor and an open display prep area. The concept also rolled out new health-minded menu innovations, such as its Mexican Lettuce Wraps LTO, positioned as a lessfilling alternative to its generously portioned burritos, and a Craft 2 menu.