Chipotle is tossing its hat into the Super Bowl advertising juggernaut, with a bit of a twist.

The chain's U.S. outlets are offering half-off burrito boxes (6 or more burritos) for the event and also is launching a large print ad about the deal.

Burritos by the Box, which includes chips, salsa and guacamole, will be discounted to $4.30, from the regular price of $8.60. There is a limit of 100 burritos at half price, and orders of 50 or more burritos need to be placed 24 hours in advance.

According to the HuffingtonPost, the print ad dances around the NFL's restriction on the unauthorized use of the "Super Bowl" term, which is copyrighted, with text that says "The Super Big Internationally Televised Professional Football Bowl Game." The words "The," "Super," "Bowl" and "Game" are published in extra large typeface. (The ad can be seen here).

From the story:

"Quite simply, it's not a licensed NFL Super Bowl promotion," Chipotle spokesperson Chris Arnold told the Huffington Post. "So we wanted to build a promotion that would make sense and that our customers would find interesting in light of this cultural phenomenon that is happening on February 5th. But because it isn't an NFL-sponsored event, we can't use the term 'Super Bowl.'"

Read more about marketing and promotions.

Related Content

User Comments – Give us your opinion!
Products & Services

LG 42WS50MS-B

http://global.networldalliance.com/new/images/products/6441.png

6441/LG-42WS50MS-B

DVP19 Video Wall Processor

http://global.networldalliance.com/new/images/products/5159.png

5159/DVP19-Video-Wall-Processor

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Free, Customizable POS Materials

http://global.networldalliance.com/new/images/products/6823.png

6823/Free-Customizable-POS-Materials

LG 84WS70MS-B

http://global.networldalliance.com/new/images/products/6417.png

6417/LG-84WS70MS-B

MP70 HD Media Player

http://global.networldalliance.com/new/images/products/5917.png

5917/MP70-HD-Media-Player

Mobile & Online Ordering

http://global.networldalliance.com/new/images/products/5017.png

5017/Mobile-Online-Ordering

Distribution RFP’s & RFQ’s

http://global.networldalliance.com/new/images/products/6411.png

6411/Distribution-RFP-s-RFQ-s

Aldelo Touch

http://global.networldalliance.com/new/images/products/7069.png

7069/Aldelo-Touch

Lower start-up costs

http://global.networldalliance.com/new/images/products/5601.png

5601/Lower-start-up-costs

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.