Charley’s Grilled Subs has promoted Bob Wright to president and chief operating officer to help guide the brand into the future.

Wright was named COO for Charley’s Grilled Subs in 2010. Since joining the company, he has been responsible for company and franchise operations, purchasing, training and marketing. As president, Wright will now assume the responsibilities for HR, IT and Business Analytics.

“Bob is focused on improving the customer experience at every Charley’s location as well as improving the sales and profitability for each of our valued franchisees and the company as a whole,” Charley’s Gilled Subs founder and CEO Charley Shin said. “He is a principle-centered leader that I have grown to respect and I trust he has the best interest of our brand, our employees, our vendor and franchise partners at heart.”

Wright has held executive/senior leadership positions in the food industry for more than 17 years.  Before joining Charley’s, Wright was the EVP of company and franchise operations at Checkers Drive-In Restaurants Inc., Wendy’s VP of operations and training integration and president of Cafe Express – a fast casual chain owned by Wendy’s.

At Charley’s, Wright recently led the development of the ‘We Love Feedback Guest Satisfaction’ program, which will serve to improve customers’ experiences in each location. Other accomplishments in his first year include further developing the freestanding Charley’s Philly Steaks restaurant brand, which now has three restaurants open in Rockford, Ill, Chillicothe, Ohio, and Columbus, Ohio. Six other Ohio locations are expected to open in 2012.

In 2011, Wright also led the expansion of an enhanced customer-oriented menu in several stores throughout the Charley’s system. The new menu includes three sandwich sizes, additional gourmet fries and real fruit lemonades and teas.

Read more about operations management.

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