Togo's Sandwiches has launched a new commercial as part of its "Better than a Breadwich" campaign that supports its new BBQ Pulled Pork sandwich.

"The commercial takes an edgy approach to comparing the short comings of a Breadwich to Togo's big and meaty sandwiches," said Renae Scott, Togo's VP of marketing. Scott also outlined other goals of the campaign. They include:

  • Promote Togo's new limited time offer – BBQ Pulled Pork Sandwich, slow roasted pulled pork dripping with BBQ sauce and topped with creamy cole slaw on fresh baked bread.
  • Promote Togo's superior quality to other sandwiches.
  • Drive brand awareness with limited production and media dollars

Togo's has been serving guests since 1971 and now has more than 240 locations.

Click here to watch the commercial.

Read more about marketing.

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