Beautiful Brands International (BBI) today announced Geoff Gaskin as its new senior vice president of Global Marketing. Gaskin will oversee the global sales and marketing efforts for all brands in the BBI portfolio.
"We're very thrilled to have Geoff join us in this role and welcome his vast expertise in the effort to lead our brands to the next level," said Beautiful Brands Founder, President and CEO David Rutkauskas. "Geoff has terrific experience that is critical for our global franchise strategy and will help us ignite our brand growth and development opportunities."
Gaskin brings to BBI more than 30 years of experience in building brands from start up to maturity. He has experience in both full and fast casual hospitality environments, and brings to BBI a wealth of knowledge in marketing, sales building and operations management. Prior to his role at BBI, Gaskin managed a number of multi-unit restaurants throughout Georgia and Florida where he ensured the success of restaurant operations and marketing development as well as increased sales growth and guest satisfaction.
"I'm excited to come to Tulsa to become a part of the BBI success story," said Gaskin. "I look forward to contributing my skills in such a way as to perfectly complement David's vision and aggressive strategy goals. I'm honored to lead BBI's business execution worldwide and help it maximize the widespread appeal of its truly unique and delicious brand concepts."
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