Digital menu boards are making their way onto restaurant walls at a dizzying pace.

The technology has been embraced for numerous reasons – they're visually attractive, helping with the upsell of featured menu items; they're easier to change for limited-time offers or pricing modifications; and they may simplify compliance with the nutritional labeling laws set to go into place next year.

Digital menu boards are part of a much bigger industry. Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, according to Christopher Hall, editor of DigitalSignageToday.com, most consumers — as well as many ad buyers and potential deployers — don't even realize it. People see it every day without grasping its presence and power.

Because sometimes a picture really is worth a thousand words, DigitalSignageToday.com developed an infographic that shows, in a simple, easy-to-follow way, how digital signage really is everywhere, and how it can touch the average consumer multiple times throughout the course of her day. For instance, one Arbitron study shows that 70 percent of Americans are exposed to place-based video screens every month, and 52 percent are every week.

Check out this infographic to get a full understanding of how pervasive and powerful digital signage really is.

Related Content

User Comments – Give us your opinion!
Products & Services

Simplicity of operations

http://global.networldalliance.com/new/images/products/5599.png

5599/Simplicity-of-operations

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Dynamic Menu Displays™

http://global.networldalliance.com/new/images/products/5015.png

5015/Dynamic-Menu-Displays

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

Custom Digital Signage Templates

http://global.networldalliance.com/new/images/products/6683.png

6683/Custom-Digital-Signage-Templates

Total-Custom Setup for Restaurants

http://global.networldalliance.com/new/images/products/6539.png

6539/Total-Custom-Setup-for-Restaurants

Distribution RFP’s & RFQ’s

http://global.networldalliance.com/new/images/products/6411.png

6411/Distribution-RFP-s-RFQ-s

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

Free, Customizable POS Materials

http://global.networldalliance.com/new/images/products/6823.png

6823/Free-Customizable-POS-Materials

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.