Atlanta-based Big Game Brands, formally Raving Brands, has added Cowlicks Yogurt and Floats to its portfolio.
The self-service concept features 10 varieties of frozen yogurt flavors, 28 premium toppings and fountain sodas to offer guests dozens of customizable sundae or float options.
"After launching concepts such as Moe's Southwest Grill, Monkey Joe's and Planet Smoothie, we understand what it takes to be successful in an ever-changing environment," said Daryl Dollinger, president of Big Game Brands. "Cowlicks Yogurt and Floats continues our reach into the specialty dessert market by offering quality dessert items at an affordable price, and we are enthusiastic about the potential for growth and the opportunity to take the brand to the next level."
To build momentum, Big Game Brands has brought on Josh Solomon to lead the flagship location, in the Vinings neighborhood of Atlanta.
Another store in Atlanta's Dunwoody suburb is scheduled to open this summer.
