Daphne’s California Greek has announced that 10-time surfing world champion Kelly Slater has become a brand partner and ambassador for the company’s commitment to a healthy, active lifestyle. He will be the founding member of Team Daphne’s, which will include a roster of professional and amateur athletes, local artists, independent musicians and people who are making a difference in their communities.
Slater will help develop and recruit a surf team consisting of his selection of top male and female amateur surfers, will consult on menu development, and will contribute to the company’s blog and social media efforts.
"I’ve been looking for the right opportunity to do something with a healthy food or restaurant group. I think Daphne’s has a great platform to get the word out and is right in line with a lot of my ideals about food, so I’m glad to be on board with them," Slater said.
The formation of Team Daphne’s is part of Daphne’s California Greek’s overall brand re-development, which included a new name, healthier menu options, and a focus on action sports, music, art and community.
The company is committed to utilizing its fundraising abilities and public platform to make a difference by rolling out unique programs and campaigns. Daphne’s also partners with local events and organizations that share the common thread of embracing an active and healthy lifestyle.
