The Veggie Grill, a fast casual restaurant chain serving plant-based, comfort food has announced that industry veteran Greg Dollarhyde will be leading the company as chief executive officer in addition to making a substantial equity investment. Dollarhyde will be joining co-founders Kevin Boylan and T.K. Pillan as they continue to build and expand the company. Dollarhyde also will continue in his role as a member of the board of directors.
"Veggie Grill is one of the best new concepts on the restaurant horizon. Kevin, Pillan and food expert Ray White have done a masterful job reshaping American comfort food with their forward-thinking, wholesome, good-for-the-planet concept," Dollarhyde said. "It's a true winner."
As CEO and/or chairman of six different restaurant companies over the last 20 years, Dollarhyde has built a reputation as being someone who takes restaurant concepts from regional to national chains. As CEO of Baja Fresh from 1998 to 2003, Dollarhyde led the concept’s growth from 30 locations to more than 250. Just prior to joining Veggie Grill, Greg was CEO and chairman of Zoes Kitchen, a Mediterranean inspired concept that he took from 19 to 45 locations in two and a half years.
