Café Enterprises Inc., parent company of FATZ, has named Stephen Loftis as vice president of marketing for the chain.
Loftis spearheaded the relaunch of the FATZ brand, from "Fatz Café" to "FATZ" in late February. In conjunction with the rebranding, Loftis played a key role in developing the Lite Side menu, which includes menu options under 550 calories.
He has also been responsible for creating a branding strategy for the company's pancake breakfast fundraiser, which raised more than $475,000 in 2010 for various organizations ranging from local schools to the United Way.
Loftis brings more than 14 years of experience in marketing, public relations, account management and strategic planning to his new role, with past clients varying from hospitality to healthcare.
Loftis has led strategic efforts for a number of companies and directed several products for brands including Dunkin' Donuts, Marriott International and Six Flags Theme Parks.
"We are delighted to have a marketing professional of Stephen's caliber join the Cafe Enterprises team," said Steve Bruce, CEO. "Our restaurants have developed and flourished over the past 22 years and we are excited to take it to the next level with Stephen's leadership."
FATZ exists in 47 communities in North and South Carolina, Georgia, Tennessee and Virginia.
