Bruegger's announced it will donate approximately $90,000 to Children's Miracle Network Hospitals as a result of its "Bottomless Mug" campaign, which ran from Oct. 27, 2010, through Jan. 31, 2011. Throughout the campaign, the chain donated a portion of the proceeds from sales of its bottomless mugs and asked guests to donate spare change (and more) during its first-ever Free Coffee Day in November 2010.
The campaign was Bruegger's first national fundraiser to benefit Children's Miracle Network Hospitals and the first time it donated a portion of its bottomless mug sales. Guests who purchase the Bottomless Mug receive unlimited free refills of coffee, tea or soft drinks for a full year.
"We have a strong commitment to our local communities," said Bruegger's CEO Jim Greco. "Children's Miracle Network Hospitals reflects these core values and was a wonderful partner to our local bakeries. Together we were able to raise awareness and funds for the outstanding local children's hospitals and the children they help so valiantly every day."
The restaurant group also estimates that it gave away more than 40,000 free cups of coffee on Free Coffee Day. Guests generously donated much more than the price of a cup of coffee, all to benefit the cause.
