Shane´s Rib Shack has signed new franchise agreements totaling more than 50 units and expected to bring 25 new stores to Alabama and 20 new stores to Central Florida. The company also opened nine units in 2010 with the most recent opening in Boca Raton, Fla. in the form of a newly created extended fast causal concept.
In 2010, the company also launched its own proprietary barbecue sauce and signed expansion deals for Georgia and South Carolina.
This year, Shane´s Rib Shack expects to open approximately 12 units, including six in early 2011 in Athens and Pooler, Ga., Birmingham and Mobile, Ala., and Panama City and Ocala, Fla.
Shane´s Rib Shack was purchased by Petrus Brands in January 2009. The founder, Shane Thompson, returned to direct the brand with a clear development strategy. Targeted growth markets for 2011 include Georgia, South Carolina, North Carolina and Tennessee. In addition, growth plans include expansion with multi-unit operators in major DMA´s east of the Mississippi.
