Delta Air Lines and Seattle’s Best Coffee have announced a new agreement that will offer Delta customers freshly brewed Seattle’s Best Coffee onboard all domestic and international Delta and Delta Connection flights beginning March 1.
For Delta, the move is part of the company’s $2 billion investment in the customer experience. For Seattle’s Best, the agreement reflects the next step in its ongoing strategy to broaden the accessibility of its premium coffee through expanded retail relationships.
In December 2010, Delta customers participated in an in-flight coffee taste test confirming one of its new coffee blends, Level 4, as the coffee to be served onboard. Seattle’s Best Coffee recently launched a radically simplified approach to packaged coffee called The Level System, which ranks coffee from 1 to 5 based on roast intensity.
In recent months, Seattle’s Best Coffee has signed agreements with brands such as Burger King, Subway and AMC Theatres in its effort to extend its footprint to 40,000 points of distribution.
