Wingstop will stock up on staff and supplies for Super Bowl Sunday, Feb. 6, as the chain prepares for its busiest day of the year.
The company expects to sell 5 million wings that day, an estimate derived in part from last year's single-day sales record set for the NFL championship game. Additionally, half of Wingstop restaurants systemwide broke their all-time weekly sales record during the week leading up to last year's Super Bowl.
This year, the 475-unit chain plans to beat that record with the help of 5,500 Wingstop employees and franchise owners.
"Chicken wings are a staple at football watching parties across the nation," said Jim Flynn, Wingstop CEO. "Due to that high demand, we suggest placing orders early online or over the phone. This is our 16th Super Bowl Sunday, so our restaurants and owners know what to expect and will be able to accommodate all orders and parties with little trouble."
If Wingstop meets its one-day sales expectations, it will mark the 11th straight year that the national chain has set a sales record on Super Bowl Sunday. From a fan-favorite standpoint, Original Hot is expected to be the No. 1 choice on game day, followed closely by Lemon Pepper and Hickory Smoked BBQ.
Many Wingstop restaurants will open early Feb. 6. Online pre-orders will be accepted through Feb. 2 at the close of business.
