As the basketball season heats up, hoops fans are heading to Buffalo Wild Wings Grill & Bar to cheer on their teams with fellow supporters and rivals. Basketball season has become one of Buffalo Wild Wings' busiest times of the year – with college basketball playoffs and finals, in particular, one of the biggest draws among sports fans.
This year, the restaurant chain is giving customers even more of an incentive to come in with the chance to win big during the college and professional basketball seasons. Through SCVNGR, a location-based social game, guests will complete challenges and unlock rewards – including a grand prize trip to the pro basketball finals with Hall of Famer Scottie Pippen – at Buffalo Wild Wings locations across the U.S.
"We have such a strong fan base that is passionate about wings, basketball and social media," said Kathy Benning, Buffalo Wild Wings executive VP, marketing and brand development. "In addition to offering the ultimate game viewing experience, we want to reward that passion and engage with our guests, while they make Buffalo Wild Wings their 'home court.' SCVNGR offers a unique platform for us to hit that deeper level of social loyalty with our guests at each location."
As the first national restaurant chain to launch SCVNGR, Buffalo Wild Wings is taking location-based customer engagement to the next level. During the 2011 basketball season, Buffalo Wild Wings guests can complete challenges on their smart phones and win instant prizes, such as Buffalo Wild Wings and Coca Cola rewards (redeemable on the spot) and a grand prize trip to the pro basketball finals with Scottie Pippen.
Each month, January through March, guests can play new challenges – such as snapping a photo with an opposing fan – to earn points. To play, simply download the SCVNGR application on any smart phone.
Inducted into the Naismith Memorial Basketball Hall of Fame in 2010, six-time pro basketball World Champion Scottie Pippen has signed on to help fans experience Buffalo Wild Wings' "Home Court Advantage" and will play SCVNGR and share his experiences at www.twitter.com/ScottiePippen. Just like other Buffalo Wild Wings guests, Pippen will complete challenges and record videos with the results available for all to see at www.facebook.com/BuffaloWildWings.
