FOCUS BrandsInc. has announced that Gary Bales has been named chief concept officer in addition to his role as president of Carvel. Bales will now oversee creative services, supply chain and all brand licensing initiatives for both consumer and foodservice segments.
FOCUS Brands consists of Auntie Anne’s, Carvel, Cinnabon, Schlotzsky’s, Moe’s Southwest Grill and Seattle’s Best CoffeeInternational.
Bales joined Carvel in 2002 from TCBY, a division of Mrs. Fields Famous Brands. Upon FOCUS Brands’ acquisition of Cinnabon in 2004, the 30-year hospitality veteran has led all marketing and strategic planning for both Carvel and Cinnabon. During his tenure at Carvel, Bales was a key player in the 2003 development of a new store prototype, yearly Refresh Our Image (ROI) programs, multiple dynamic marketing/advertising campaigns, and numerous new menu developments.
Prior to Mrs. Fields, Bales owned and operated 21 franchise Zuka Juice smoothie locations. He also has served in various roles, including executive vice president of marketing and new concept development for the Summit Family Restaurant Group, as well as roles with Ponderosa and Bob’s Big Boy.
