Starbucks Corp. is unveiling a new cup size that will take beverage consumption to stratospheric heights. The company's new "Trenta" will be able to hold 916 ml of iced coffee, iced tea or iced tea lemonade drinks; it will not be sold for traditional coffee, latte or other hot espresso-based beverages.
The size is being compared to the human stomach, which has an average capacity of 900 ml.
According to news reports, the size is initially being unveiled in 14 U.S. markets, including Florida, Virginia, Georgia, Texas, Hawaii and Arizona. In early May, the new size will be sold in all U.S. locations.
From CNN Money:
The Trenta-sized drinks will cost 50 cents more than its current tallest drink, the 24-ounce "Venti Iced," according to Starbucks. The tallest hot drink is the 20-ounce "Venti."
Starbucks spokeswoman May Kulthol said the drink has less than 90 calories when unsweetened, or less than 230 calories when sweetened.
