Building on the momentum of the Starbucks VIA Ready Brew product line, Starbucks has announced the availability of Starbucks VIA French Roast in all U.S. and Canada Starbucks stores.
“Starbucks French Roast is our best selling coffee and we are pleased to offer the same great quality and taste in a single premium cup,” said Annie Young-Scrivner, Starbucks global chief marketing officer. “Starbucks VIA French Roast will be available for our customers to enjoy at home, at work or on-the-go – anytime, anywhere.”
Starbucks VIA Ready Brew French Roast is a special blend of intense, smoky flavors, and is made using 100 percent high-quality arabica beans. Starbucks VIA French Roast is is pre-portioned into single-serve packets – just add hot water. The suggested retail price is $9.95 (U.S.) and $11.95 (CAN) for a 12-pack.
To help customers ease into the New Year, from Jan. 4-10, customers can get any breakfast sandwich for just $2 (plus tax) with the purchase of any handcrafted Starbucks beverage at participating U.S. stores. Customers can choose from a variety of sandwiches, including the Bacon, Egg & Gouda and the new Veggie, Egg & Monterey Jack.
