Muscle Maker Grill is expanding its reach to the West by securing a multi-unit franchise deal to develop five restaurants in the East Bay Area of California. The new agreement marks the chain’s first franchise deal in the Golden State and is a significant step toward the company’s national expansion. The first Muscle Maker Grill location in California is expected to open in Antioch in February 2011.
“We are excited to bring Muscle Maker Grill to California and are pleased to welcome our new franchise owners to our committed team,” said Rod Silva, founder of Muscle Maker Grill. “We are always looking to attract potential franchise partners with relevant experience who believe in our brand.”
Muscle Maker Grill was recently ranked as the fastest growing restaurant concept in the United States by Restaurant Chain magazine, and currently has 30 restaurants open in New Jersey, New York, Pennsylvania and Florida.
“California is a very active market and its residents are health-conscious, but it’s difficult to find fast dining options that fit into this lifestyle,” said California franchise partner Tony Shoman. “I ate at Muscle Maker Grill when I visited New Jersey and instantly knew its concept would be well-received in California.”
At Muscle Maker Grill, everything is prepared on premises with a menu that features lean, protein-based dishes, including chicken, seafood, pasta, burgers, wraps and entrée salads. It also offers a wide selection of protein shakes and supplements in an assortment of flavors, such as Tropical Paradise and Snappy Apple. Muscle Maker Grill also offers take-out and delivery services.
