Shane’s Rib Shack is ending the year with new franchise agreements totaling more than 50 units, including 25 new stores in Alabama and 20 new stores in Central Florida. The company also opened nine units in 2010 with the most recent, a newly created extended fast casual concept, opening in Boca Raton, Fla.
In 2011, Shane’s Rib Shack expects to open approximately 12 units, including six in early 2011 in Athens and Pooler, Ga., Birmingham and Mobile, Ala., and Panama City and Ocala, Fla.
Shane’s Rib Shack was purchased by Petrus Brands in January 2009. The founder, Shane Thompson, returned to direct the brand and said that “after improving operations, food quality, and consistency of execution, we are poised and ready for rapid growth. Based on the brand rebirth, we are on the radar screen of multi-unit operators and will continue to complete multiple, multi-store agreements in 2011 and beyond.”
Targeted growth markets for 2011 include Georgia, South Carolina, North Carolina and Tennessee. In addition, growth plans include expansion with multi-unit operators in major designated market areas east of the Mississippi.
