Wingstop, a 470-unit chicken wing chain, is making a strong impact on guests, according to recent Technomic Inc. research. Studies found that in markets where there is a Wingstop restaurant, consumers ranked the chain as the number one concept for wings.
The surveys were conducted over several weeks by Technomic, a research and consulting firm that specializes in restaurants and food suppliers. The results found:
- Wingstop had the highest top-of-mind, unaided awareness among wing concepts in its markets when consumers were asked “what concepts come to mind when you think of boneless or bone-in wings?”
- Wingstop received 61 percent of the vote when consumers were given a list and asked “which is a place for great wings.”
- Fifty percent of people surveyed who indicated they frequent Wingstop, said they purchase wings at Wingstop over another establishment because “Wingstop makes the best wings.”
“The unaided awareness found in this survey was impressive, especially for a chain that is still continuing to expand nationally,” said Melissa Wilson of Technomic. “The findings clearly indicate that Wingstop really resonates with consumers and reinforces their strong positioning as a leader in the chicken/wing category.”
With a sole focus on cooked-to-order chicken wings, the Wingstop menu features traditional and boneless wings sauced and tossed in nine proprietary flavors including Original Hot, Lemon Pepper and Garlic Parmesan, and side dishes such as fresh-cut, seasoned fries.
