Which Wich Superior Sandwiches opened four stores in six days, marking the busiest development week in the franchisor’s seven-year history. By the end of 2010, Which Wich expects to have 126 units in 20 states.
New stores opened the week of Dec. 5, include Snellville, Ga., Georgetown, Texas, Denver and Houston. Five more restaurants are set to open in December, including Pasadena, Texas, Atlanta, Chicago, and two more in Dallas.
“We are thrilled by the growth of the Which Wich brand,” said Jeff Vickers, vice president of development. “This has been a very exciting year. We have introduced the brand to some important markets, and we expect to continue this momentum in 2011, with restaurants in Orlando, Florida; Washington, D.C.; San Jose, California; Salt Lake City, Utah; Cleveland, Ohio; and Alabama. We’re on target for more than 30 percent growth.”
Vickers said the company culture plays a large part in the heightened interest in Which Wich. The Which Wich Support Center, led by founder and chief vibe officer Jeff Sinelli, focuses on nurturing franchisees and setting them up for success.
“We believe Which Wich is a lifestyle as much as it is a business,” Vickers said. “Our franchisees live the Which Wich vibe and, in term, instill that passion in their crews. Our guests respond to that.”
