Smashburger has signed a multiunit agreement with 25/20 Management to open up to three locations in Brooklyn, N.Y., in 2011.
Smashburger's expansion into Brooklyn is part of a larger strategy of growth targeting New York City. The restaurant has franchise agreements to open 20 stores in Long Island and continues to seek partners to lead development throughout the five boroughs.
25/20 Management will open three units in Brooklyn, all of which will feature menu items created to appeal to local flavor preferences and culinary traditions. Jim Denburg, managing member of 25/20 Management has more than 18 years of successful franchise restaurant experience. He is a former Domino's franchisee and has been recognized for his consistently high sales and operational excellence.
