Camille’s Sidewalk Cafe is rewarding users of the Foursquare networking application with a $100 gift certificate between now and Dec. 15. Winners will be selected at random from all Foursquare check-ins at 12 randomly chosen cafes.
The four-week contest is part of an ongoing campaign developed by Camille’s parent company, BBI, and social media company Digital Coco, to develop BBI’s digital presence. Since the start of the campaign in May, BBI has experienced a dramatic uptick on social media sites such as Twitter that has bumped its flagship brands, Camille’s and FreshBerry, well above their competitors in the rankings.
“Our passion is connecting with consumers in ways that are innovative and forward looking,” said David Rutkauskas, Beautiful Brands founder, president and CEO. “Many of our guests are on Twitter and Facebook so now we want to reward our followers for eating at our cafes and telling others about us. Our Foursquare Holiday Contest is a terrific way to build brand loyalty and facilitate a virtual experience that’s engaging for our fans, but most of all rewarding with free food from Camille's.”
As an industry trend, fast casuals have embraced the use of Foursquare and other social media applications as a way to reach its more mobile consumers.
“Foursquare is an incredible application that is a vital part of our strategy to grow our digital presence,” said Paul Barron, the founder of Digital Coco and Beautiful Brands' digital branding strategist. “We’re strategically using social media apps to build our base of advocates and increase sales through an innovative ‘word of mouth’ campaign. The uniqueness of Foursquare is the ability it gives the user to share his experience and participate in social incentives.”
Other concepts that have run Foursquare marketing campaigns include Qdoba and Boloco, among several others.
