Smashburger has partnered with Bridging Culture Worldwide, a professional consulting, strategic planning and cross-cultural management service, to lead its expansion into South Korea. With Bridging Culture Worldwide’s assistance, Smashburger looks to sign its first South Korean multi unit franchise development agreement in 2011.
Smashburger’s target of the South Korean market marks the beginning of a larger international expansion plan that includes the Middle East, Canada, and other Asian countries.
“We look forward to beginning our international expansion for Smashburger and know South Korea is a great launch pad for our ‘better burger’ concept in Asia,” said Smashburger chairman and CEO David Prokupek. “We look forward to working with Don Southerton and Bridging Culture Worldwide to connect with multi-unit developers and operators for our expansion into South Korea.”
