Mama Fu's Pan-Asian concept has announced the first signing of a three-unit area development agreement for Mama Fu’s first locations in Pittsburgh.
The signed agreement, targeting Pittsburgh as well as greater Allegheny and Butler counties, is part of an aggressive national expansion plan calling for 150 restaurants in the next five years. Complete with a new prototype, retooled menu and an innovative “flex-casual” service model, the first Mama Fu’s location is slated to open during the first quarter in 2011, followed by another location three months later.
With 13 locations successfully operating throughout Arkansas, Florida, North Carolina and Texas, the signed agreement will bring the first Mama Fu’s franchised locations to the Pennsylvania market.
Michigan-based Shaw Concepts, LLC will lead Mama Fu’s Pittsburgh expansion. Shaw is comprised of the husband and wife team of Mark and Lisa Shaw. Veterans of business and the franchise industry, Mark and Lisa have successfully opened and operated two Melting Pot franchises and bring a wealth of development knowledge to Mama Fu’s.
“With Pittsburgh’s young robust economy, we knew Mama Fu’s was the perfect concept to bring to the Midwest. The potential for Mama Fu’s is endless as it is the only Asian-inspired concept in the marketplace that offers a contemporary flex-casual setting for lunch and dinner,” said Mark Shaw. “We couldn’t be more excited about bringing the Mama Fu’s concept to Pittsburgh and the surrounding area.”
Mama Fu’s, "where Pan-Asian meets fast and fresh," allows customers to navigate their options easily. Guests can choose between a rice dish or noodle bowl, as well as their protein of choice, from a selection of Chinese, Thai, Japanese, Vietnamese and Korean menu options. More health-conscious customers can order a Steam Bowl or have their protein prepared wok-seared, a cooking method that reduces need for oils and starch.
