Qdoba has a cure for 'Burrito Boredom'

Qdoba has a cure for 'Burrito Boredom'
Tags: Customer Service / Experience, Fresh Mex, Marketing / Branding / Promotion
August 23, 2010

Qdoba Mexican Grill has launched a national campaign to help "cure burrito boredom." The company created an advocacy group called "Food Lovers Fighting Burrito Boredom" (FLFBB) to help educate customers about the warning signs and harmful effects of the burrito boredom "epidemic."

Those who suffer from burrito boredom are encouraged to visit the FLFBB online community to receive one of thousands of coupons that will be distributed daily from the FLFBB site.

The site also includes a web series and a quiz about burrito boredom, and a "meal builder" section to encourage visitors to explore new flavors and options for burritos. Every guest who creates an "unboring" entree will be rewarded with a coupon.

Visitors can also enter to win free entrees from Qdoba for a year by posting a 15-second video about how burrito boredom has personally affected them. One FourSquare user per day will be selected for checking in from a Qdoba and mentioning how they beat the boredom.

Guests are also invited to share their involvement in the FLFBB community on Facebook and Twitter.

Coupons from the FLFBB support group will only be active until Oct. 1. Visit www.foodloversfightingburritoboredom.com for more details.

Since all Qdoba menu items are made fresh, guests can customize their order to fit their own nutritional needs and taste preferences.

"A recent study released by J.D. Power & Associates found that half of customers of quick-service restaurants order the same meal each time they visit a particular chain," said Doug Thielen, Qdoba's manager of non-traditional media. "Customers get stuck in a rut ordering the same burrito because they don't have many choices -- even though Mexican cuisine is known for a wide variety of flavors, spices and entrees. Thanks to FLFBB, we're able to provide burrito boredom sufferers an online community to learn more about this condition and provide an appetite-enlightening cure."