Daphne’s Greek Cafe has announced the completion of its sale to Wreath Equity LLC, which purchased Daphne’s Greek Cafe on Aug. 6, 2010. That same day, William Trefethen was named CEO of the company.
Wreath Equity is comprised of New York-based Garrison Investment Group and Scottsdale, Ariz.-based Trefethen Advisors LLC, which plan to reposition the company through a dynamic marketing plan, new menu choices and guest promotions.
“We are very excited to acquire Daphne’s and recognize its tremendous potential for growth," said William Trefethen. "We look forward to building on its strengths and traditions, including providing loyal customers with great tasting Greek-inspired dishes through new products such as our delicious Pita Melts.”
In one of its first marketing moves, Daphne's has also launched its new Pita Melts, Greek-inspired sandwiches offered in three flavors: Grilled Chicken Pesto, Fire-Roasted Veggie Pesto and Fresh-Carved Gyros. The melts are available for $5.99 each at all 59 locations in Arizona, California and Colorado.
Daphne’s Grilled Chicken Pesto Pita Melt features Mozzarella cheese, pesto, Feta cheese and grilled chicken breast layered with grilled Roma tomatoes. The Fire-Roasted Veggie Pesto Pita Melt is a mixture of Mozzarella cheese, pesto, Feta cheese, grilled green bell peppers and grilled tomatoes. The Fresh-Carved Gyros Pita Melt is a meaty, cheesy combination of Daphne’s signature sliced gyros layered with American cheese, Daphne’s sauce and Feta cheese.
