Jamba Inc. has announced the sale of seven restaurants in Las Vegas as part of the company's plan to refranchise up to 150 locations by the end of 2010.
The sale was completed Jeffrey Fine, principal of Fine Concepts LLC., and includes a commitment to expand the Jamba Juice brand by developing eight additional stores in the Las Vegas market.
“Jamba Juice complements our portfolio of retail concepts and we are looking forward to extending our commitment to customers of providing excellent quality, healthy products and premier customer service," Fine said.
Fine Concepts has plans to expand ownership of the Jamba brand into non-traditional venues such as casinos.
“Jeff’s acquisition of these stores is significant as his plans to expand the Jamba brand, will more than double our presence in Las Vegas over the next three to five years,” said Thibault de Chatellus, senior vice president, Global Franchise and Development, Jamba Juice Company. “Las Vegas is one of America’s most popular tourist destinations and this planned expansion creates an outstanding opportunity to grow global awareness of the Jamba brand.”
This recent franchise development activity reflects the accelerated growth of the company and supplements the 287 currently operating franchise stores.
