Chipotle Mexican Grill has decided to double its donation to The Lunch Box if its new goal of 1 million junk e-mails is reached by August.
“The immediate response which got us to 500,000 pieces of junk e-mail inspired us to increase our donation to The Lunch Box, an organization that shares many of our beliefs when it comes to sustainable food," said Steve Ells, founder, chairman and co-CEO of Chipotle.
Chipotle’s “No Junk” campaign encourages Americans to forward their junk e-mails to nojunk@chipotlejunk.com, and has been so successful that Chipotle has increased its possible donation from $50,000 to $100,000 if its new August goal is reached. As previously announced, each forwarded piece of e-mail will help provide nutritious cafeteria meals for school children around the country through a partnership with the nonprofit organization, The Lunch Box.
For every 100,000 junk e-mails Chipotle receives, the company will donate $10,000 to The Lunch Box, which will help to give approximately 32 million school children access to 100 school tested, junk-free recipes created by Chef Ann Cooper, the Renegade Lunch Lady. The “No Junk” campaign launched on June 25 and is slated to run through August, or until Chipotle reaches its new goal of 1,000,000 junk e-mails received.
No e-mail addresses will be automatically captured when junk e-mail is submitted through its no junk campaign, and the content of e-mails will not be read. People who participate in the program will have the opportunity to opt in to Chipotle’s e-mail list, learn more about Chipotle and its commitment to serving “Food with Integrity” on the company’s website, or link to TheLunchBox.org to learn more about that organization and its programs.
