Groupon helps restaurateurs acquire new customers through its online couponing deals, but could it soon help operators get discounts from other businesses?
"We are experimenting with b2b deals, as an added value for our featured merchants," said Aaron With, editor-in-chief of Groupon. "We're working to get discounts for them and run deals for businesses. But it’s in its infancy right now, just (something) we’re experimenting with."
With revealed the developments in response to an inquiry about the strategy behind the company's latest hire, former Crain's Chicago Business managing editor Brandon Copple. With said Copple’s business media background is only coincidental with the fledgling b2b initiatives.
But while you might not be able to enjoy Groupons from your suppliers yet, With said the company is coming out with more technological tools for restaurants – and other businesses – that opt into Groupon promotions.
"We've got a lot of exciting new features that we intend to roll out on the tech side in the coming months," With said. "And restaurants continue to be a key, core part of our site."
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Groupon testing B2B deals
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