For years, restaurants have tried to figure out ways to sell customers more than just a meal, and some national chains have been successful. When executed properly, the retail business provides significant economic benefits including raising the value of a customer's visit, optimizing labor usage, smoothing peak sales times, and allocating rent across multiple businesses. Fit-n-Healthy Market Cafe is extending the restaurant-retail concept and creating the archetype for maximizing sales in the restaurant industry.
The contribution of retail sales to the total volume of a Fit-n-Healthy Market Cafe unit will outpace even that of the most successful 2-in-1 chains. The reason behind this difference is the truly symbiotic relationship that exists between the restaurant and the retail side of a Fit-n-Healthy Market Cafe. The restaurant drives masses of people to a retail category starved for traffic. The retail store authenticates the healthy claims made in the restaurant. With shelves full of protein powder, vitamins, healthy snacks, and natural-organic food items, customers know that all of the Fit-n-Healthy Market Cafe menu items are healthy as well.
In addition to the benefits mentioned above, the "One-Stop Healthy" concept drives profits. Fit-n-Healthy Market Cafe unit sales will far outpace typical quick-serve restaurant volumes. Combining that with the ultra-high margin category of nutritional products yields a business case that is hard to beat.
"I feel Creative Eateries has just acquired an innovative concept in the health food industry," stated Frank Holdraker, president and CEO of Creative Eateries Corp. He continued by saying, "Our goal is to have the first Fit-n-Healthy Market Cafe open in the second quarter of 2006 and over 20 units sold within the year following. Each unit is estimated to generate $850,000 in annual revenue."
About Creative Eateries Corp.
Creative Eateries Corp. is a franchise development company that targets emerging and undervalued franchise concepts. The company is introducing a line of new restaurant brands that fall into the broad category of "fast-casual" dining. Creative Eateries Corp. will provide the necessary elements to grow these brands by partnering with the existing restaurant companies, thereby owning equity directly in these brands and by providing the concepts a total Franchise Turnkey Program. This formula is the result of several years of development to provide the tools and support needed to create and sustain a successful restaurant franchise with above average per store returns.
Creative Eateries is listed on the NASDAQ Electronic Bulletin Board under the trading symbol CEAT.
Look for our Web site at www.creativeeateries.com.
For further investment information please call Gary Reid at 866-475-7539.
Special Note Regarding Forward-Looking Statements
Forward-looking statements in this news release are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. Investors are cautioned that statements in this news release that are not strictly historical statements, including without limitation management's plans and objectives for future operations and management's assessment of market factors, and statements regarding the strategy and plans of the company and its strategic partners, constitute forward-looking statements. These forward-looking statements are not guarantees of the company's future performance and are subject to a number of risks and uncertainties, such as our success in acquiring new concepts, funding these acquisitions, and successfully adapting and franchising these concepts, and could cause the company's actual results in the future materially to differ from the forward-looking statements. Contacts Creative Eateries Corp., Scottsdale Gary Reid, 866-475-7539
