Prior to that, Lansing was vice president marketing flagship brands at The Hershey Company where she was responsible for the company's flagship Reese's(R), Hershey(R)'s, and Hershey(R)'s Kisses(R) brands. She holds a master of business administration from the J.L. Kellogg School of Management at Northwestern University and a bachelor's degree from Swarthmore College.
"Chris is an accomplished senior marketer. She has that hard-to-find depth of insight that's required to oversee the development of a truly soulful brand like Peet's," said Pat O'Dea, president and chief executive officer of Peet's Coffee & Tea. "Chris will be a tremendous asset to our team as we continue to expand and build on Peet's position as the gold standard specialty coffee and tea brand in the world."
ABOUT PEET'S COFFEE & TEA, INC.
Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts and company-owned stores throughout the United States. Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. For information about Peet's Coffee & Tea, Inc., visit www.peets.com or call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET.
SOURCE Peet's Coffee & Tea, Inc.
Kelly Krueger of Weber Shandwick, +1-415-248-3415, or kkrueger@webershandwick.com, for Peet's Coffee & Tea, Inc.
