Rapp Collins will handle responsibilities of both brand stewards and targeted ROI-driven communications. The scope of work will include media planning and buying, and other AOR responsibilities, including creative and production.
"We're thrilled that America's leader in casual restaurant dining has recognized merging brand and accountable ROI driven targeted marketing is a growing trend," said Robert Horvath, Rapp Collins' CEO. "We're pleased, that after an extensive agency review, Rapp Collins was chosen to manage Brinker's landmark shift from mass media advertising to targeted direct communications. "We look forward to applying our disciplined marketing process in an effort that marries creative and technology and integrating online and offline strategies to more closely target community interests."
Brinker took presentations from agencies across the country but "We were thrilled to find a world class marketing agency like Rapp Collins right here in Dallas," said Brinker's Johnson.
"Chemistry played a major part in the agency selection process," said Rapp Collins' Davis. "During the search we came to have a very easy, respectful relationship with the Brinker management teams, which is so critical to building relationship in our businesses."
Based in Dallas, Brinker International is a recognized leader in casual dining and consistently ranked among FORTUNE's Most Admired Companies. With more than 1,500 locations in 24 countries, Brinker's restaurant concepts include Chili's Grill & Bar, Romano's Macaroni Grill, On The Border Mexican Grill & Cantina, Maggiano's Little Italy and Corner Bakery Cafe.
Rapp Collins Worldwide (http://www.RappCollins.com), ranked first in the 2005 Advertising Age magazine list of direct marketers, brings more than 40 years experience in customer acquisition and relationship marketing to our clients, plus an international network comprised of more than 50 offices in 30 countries. Rapp Collins is a wholly owned subsidiary of the Omnicom group (OMC), the world's largest marketing services company and a member of the S&P 500.
SOURCE Rapp Collins Worldwide
Len Stein of VISIBILITY for Rapp Collins Worldwide, +1-914-712-2610, Lens@visibilitypr.com
http://www.prnewswire.com
