Investors question BK IPO move

Investors question BK IPO move
Tags: Burger/Steak/BBQ, Marketing, Software - Inventory Management, Trends / Statistics
February 26, 2006

Associated Press: The difference at Burger King since Greg Brenneman took over in 2004 is clear: profits are small but growing, the company and its franchisees are in better financial health and the world's second-largest hamburger chain has lots of advertising buzz and popular new products.

The details from the chain's initial public offering filing show that the CEO and chairman's turnaround plans have been making slow but steady progress.

The question now is whether the man known for rescuing troubled companies can convince investors of Burger King Corp.'s future. The Miami-based company's parent, Burger King Holdings Inc., is still far from the financial success and profit margins of its two main rivals, McDonald's and Wendy's.