Arby's adds all-natural to menu

Arby's adds all-natural to menu
Tags: Marketing, Sandwich, Trends / Statistics
February 27, 2006

ATLANTA —Arby's restaurants announced the rollout of all-natural chicken menu items, according to a news release.

Arby's menu items featuring Arby's Chicken Naturals will include several sandwiches, salads and wraps.

According to the U.S. Department of Agriculture, Americans eat more chicken than any other meat, surpassing beef by nearly 20 pounds each year per consumer. The USDA estimates that domestic chicken consumption will reach more than 86 pounds per capita in 2006. The USDA points to chicken's halo of health and strong qualities of versatility, value, convenience and taste as main factors in consumption growth.

The USDA regulates the term "organic," but not "all-natural."