The Caribou Coffee Company has launched "Wake Up and Smell the Music," its first national multi-media advertising campaign. The company's partner in the campaign is Apple Computer.
"I believe that Caribou Coffee and Apple are two of the strongest brands in the market today," said Caribou CEO Michael J. Coles in a statement. "Both brands deliver a unique experience to customers in a fun, engaging and non-traditional way."
The scratch-off promotion will offer 32,000 prizes, including 30 GB Apple iPods and 75 Caribou Coffee culinary tours. Forty winners will receive Caribou Coffee for a year with their choice of one pound of coffee delivered to their home each month.
The campaign will incorporate radio, print and online advertising as well as e-mail, in-store point-of-purchase materials, messaging on receipts, and out-of-store flyers distributed via guerilla marketing in three of its largest markets: Chicago, Washington D.C. and Atlanta.
