Starbucks expects 500,000 cups given away

Starbucks expects 500,000 cups given away
Tags: Bakery Cafe, Coffee / Specialty Beverages, Food & Beverage, Marketing, Trends / Statistics
March 14, 2006

Starbucks didn't know exactly how much coffee it had given away for its first "National Coffee Break" March 15. But Starbucks spokesperson Chris Gimbl expects the coffee chain to give away 500,000 cups.

According to a news release, more than 70 percent of Americans take at least one coffee break per day and Starbucks Coffee Company wanted to treat those Americans to a great cup of coffee. Starbucks hosted its first-ever National Coffee Break, inviting customers in for a complimentary cup of freshly brewed coffee, on March 15 from 10 a.m. to 12 p.m. In more than 7,500 stores, partners (employees) poured tall (12-ounce) cups of coffee for surprised customers and delighted commuters.