DENVER — After a powerhouse year in 2005, Maui Wowi Hawaiian Coffees & Smoothies spreads its Aloha spirit to even more retail locations across the United States. In 2005, the company increased revenue 14.3 percent — $5.4 million in 2004 to $6.3 million. And it saw a 38.5-percent increase in franchises sold over last year. The franchise now has 441 operating units in 41 states.
According to a news release, the 2006 goal is to open 41 retail locations.
Maui Wowi Hawaiian originated as an event cart business, and as customer loyalty and response for its proprietary products grew, other successful business models were formed to meet consumer demand. Over the last two years, Maui Wowi Hawaiian has seen a shift. The majority of new franchises are purchasing the Maui Wowi Hawaiian's retail location concept, designed for use in malls, strip centers, lifestyle centers, airports, office buildings and health clubs.
"With the addition of our retail location, freestanding and drive-thru business models, Maui Wowi Hawaiian now offers unique franchise opportunities to attract both the retail developer and the franchise operator," said Michael Haith, chief executive officer.
"We offer six distinct Hawaiian business models including retail, drive thru, kiosk, event cart, mobile event trailer and catering cart. A franchise operator can decide to build in one or a combination of business models to fit market potential and their lifestyle. Operators looking to start small can begin with an event cart and build into a retail location, with each model building business for the other."
