Peet's Coffee & Tea celebrates 40 years

Peet's Coffee & Tea celebrates 40 years
Tags: Coffee / Specialty Beverages, Marketing, Operations Management, Trends / Statistics
April 4, 2006

EMERYVILLE, Calif. — Peet's Coffee & Tea Inc. announced the launch of its 40th Anniversary celebration in its 113 company-owned stores and nationwide home delivery service at peets.com.

Throughout April, Peet's will host a month-long series of in-store events and workshops inviting customers to taste the culmination of 40 years of blending craft in its Anniversary Blend coffee and Anniversary Breakfast Blend tea.

According to a news release, customers can also celebrate Peet's 40th Anniversary with commemorative, limited-edition merchandise and sampler gifts.

Founded in Berkeley, Calif., in 1966, Peet's Coffee & Tea Inc. is a specialty coffee roaster selling through café sites and retail channels.

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