Penn Station retains ad agency

INDIANAPOLIS — Officials representing Indianapolis ad agency Montgomery Zukerman and Davis (MZD) announced it has been retained by Penn Station East Coast Subs as its agency of record for restaurant franchise development. According to a news release, the Indianapolis firm creates advertising, public relations and marketing strategies that communicate the franchise growth initiative to generate expansion.

"We have had a long and successful relationship with MZD in consumer advertising and to have them serve as the new agent for franchise expansion is a natural extension of our relationship," said Craig Dunaway, Penn Station president.

Founded in 1985, Penn Station operates 160 restaurants, primarily in the Midwest and Southeast.