0 Comments
SEATTLE — Taco Del Mar has unveiled a new, multi-million dollar advertising and integrated marketing campaign that focuses on the company's brand promise of satisfying customers with its Baja-style food. According to a news release, television and radio spots will air in seven major North American markets, supported with point-of-purchase materials in all its 192 restaurants.
 
The campaign's spots depict active young adults socializing, and scenes of beachside vignettes and in-store cutaways. People are shown enjoying Taco Del Mar's signature mondo burritos and its newest product offering —  the Mojito Burrito — featuring a proprietary tangy lime-cilantro sauce.  Each spot features original surf-inspired music. The new campaign also debuts Taco Del Mar's new tagline, "Taste Fulfilled."
 
The national marketing campaign breaks this Spring in Vancouver, B.C.; Seattle, Portland, Ore.; San Jose, Calif.; Phoenix; Boise, Idaho; and Sacramento, Calif.

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.
Products & Services

LCD Digital Menu Boards

http://global.networldalliance.com/new/images/products/4139.png

4139/LCD-Digital-Menu-Boards

RoninCast® Software

http://global.networldalliance.com/new/images/products/4754.png

4754/RoninCast-Software

Absence Management

http://global.networldalliance.com/new/images/products/1857.png

1857/Absence-Management

Kronos Scheduling

http://global.networldalliance.com/new/images/products/1853.png

1853/Kronos-Scheduling

HotSchedules Digital Logbook

http://global.networldalliance.com/new/images/products/4920.png

4920/HotSchedules-Digital-Logbook

HotSchedules Workforce

http://global.networldalliance.com/new/images/products/4919.png

4919/HotSchedules-Workforce

VGS Variations® - Menuboard & Display System

http://global.networldalliance.com/new/images/products/ProdLine_Var2_100.jpg

1620/VGS-Variations-Menuboard-Display-System

World's Fastest Drive-Thru™

http://global.networldalliance.com/new/images/products/5013.png

5013/World-s-Fastest-Drive-Thru

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Dry Soak Beans

http://global.networldalliance.com/new/images/products/dry_soak_bean_salad_100.jpg

1756/Dry-Soak-Beans

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.
Infographic: Top 12 Benefits of Digital Menu Boards